This project re-imagines the visual identity of Old Beverly Cafe to reflect the cafe’s warmth, nostalgia, and local history. The redesign focuses on typography, material tone, and packaging form to strengthen brand recognition and customer experience.

Old Beverly Cafe emphasizes the past and its historical background. Ornamentation and other decorative elements, such as line art represent traditional printmaking. The logo's vintage custom typography and intricate characteristics reflect the cafe's commitment to honoring its history and providing customers with a memorable and nostalgic experience.